12AM / Legal
Privacy
A concise overview of how information may be handled when you visit 12AM online or contact the brand through Instagram.
Draft for review before public launch · Updated August 31, 2026
What this page covers
This privacy notice explains how the 12AM website may handle information when you visit the site or choose to contact us. The website currently does not offer customer accounts, online checkout, or payment processing.
Information you choose to share
If you contact 12AM through Instagram, you may choose to share your name, Instagram handle, product inquiry, and local purchase details. That conversation takes place on Instagram and is also subject to Instagram’s own privacy terms.
Basic website information
Our website host may automatically process limited technical information needed to deliver and protect the site, such as an IP address, browser type, device information, and request logs. We may introduce basic, privacy-conscious analytics in the future to understand general website usage. If that changes how information is handled, this notice should be updated before those tools are enabled.
How information may be used
Information may be used to respond to inquiries, coordinate local product availability, operate and improve the website, prevent misuse, and meet applicable legal obligations. 12AM does not currently sell personal information through this website.
Retention and service providers
Information is kept only as long as reasonably needed for the purpose for which it was collected. Website hosting and Instagram may process information on their own systems and under their own policies.
Questions
For privacy questions or requests, contact @12amball through Instagram. This draft should be reviewed and updated with a dedicated contact address before public launch if one becomes available.